Summary

“Boulevard of the Americas” sits at the beginning of IH35 and the middle of Downtown Laredo. The four-block stretch of road leads to Laredo’s International bridge and has been this hemisphere’s most important international crossing since it was built.

It is in this junction the city sought to re-stitch its historic downtown across the monumental road. The results of Laredo’s first design charrette was the vision for the transformation of this desolate place into a boulevard that activates downtown and inspires and informs the millions of people that pass by every year.